Edison, New Jersey –Superior® lights up New York City’s Times Square with a unique billboard placement on Monday, November 12th. The thriving home linen and textile company launched three advertisements on the corner of 49th Street and 7th Avenue hoping to score the looks from passersby. The brand’s unique creative features their revamped logo and tagline, where to shop the extensive Superior® product line, and to advertise the company’s biggest sale of the year— just in time for the holidays. 

This expansion endeavor also correlates with the organization’s rebranding efforts. The grandeur logo of the lion and the brand’s new tagline (“Innovative Décor, Designed for Life”) is in line with the company’s continuing strategy to evolve and grow the brand.

“Our goal is to make Superior® a household name that resonates with innovative décor, and long-lasting luxury. This unique billboard placement brings us one step closer to achieving our company’s vision,” says CEO and President Sam Wahab. “Times Square is known for advertising some of the biggest brands in the world, and we are honored to be added to the running roster of brands featured. As our company continues to expand, we hope our unique product line will win over the hearts of new and existing customers,” says Vice President Tamer Wahab.

Times Square is one of the most congested and heavily foot-trafficked parts of New York City. According to Times Square’s official website, on average, more than 355,000 pedestrians pass through each day, and the company hopes their exclusive advertisement will build brand awareness and help to drive online traffic and sales.

Within three months of announcing the company’s product expansion, Superior® is becoming one of the industry’s leading brands for area rugs, bath linens, and bedding. They are being introduced to major retailers like Macy’s/Bloomingdale’s, Neiman Marcus, and Bed Bath and Beyond as well as online marketplaces including Amazon, Overstock, Wayfair, Groupon, Rue La La, Hayneedle, and more.

About Superior®: 
Home City Inc.’s signature brand, Superior® has grown into an affordable home luxury brand that specializes in area rugs, bedding, bath linens, and curtains. All Superior® products are made with top-class materials that have been designed to bring you a consistently exceptional experience.

About Home City Inc.: 
Home City Inc. prides itself on a commitment to tradition to fabrics and textiles. Home City Inc. values the needs of its customers and stands behind the integrity of its products. Headquartered in Edison, NJ, Home City Inc. has grown into a leading wholesale and retail business with offices in the United States as well as in Egypt, China, Turkey, and India. Home City Inc. is an EDI-compliant organization, and our Superior® brand products can be found across major online marketplaces.

For Media Inquiries Contact: 
Katherine Flacco 
kflacco(at)homecityinc.com 
P: 732-243-9100 ext. 147

Coverage across Media