The Superior Brand Launches On Macy's Just In Time For The Holidays – homecityinc

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The Superior Brand Launches On Macy's Just In Time For The Holidays
The holiday season is upon us, and the signature brand of Home City Inc., Superior, is now available to shop at macys.com.

Home City Inc., home linen, textile, and area rug company, announced that their signature brand, Superior®, has launched over 8,000 coveted products including bedding and sheet sets, bath linens, and curtains on macys.com. Superior® area rugs will be available for purchase on macys.com in early 2019.

“We are thrilled to bring the Superior® brand into the homes of the Macy’s customer,” says CEO and President Sam Wahab. “Our company’s mission is to continue to evolve and expand our business. Partnering with Macy’s is a significant milestone in helping to surpass this goal. This collaboration will also help in building a relationship and loyalty with the Macy’s customer— which falls directly in line with our current business model. What excites us most is that this partnership comes just in time for the holiday season.”

With the company's continuing efforts to make Superior® a household name, the brand launched its second billboard advertisement right in the heart of New York City’s Times Square. While the brand’s first Times Square billboardconcentrated on the company’s rebranding efforts, this second advertisement directs holiday shoppers where to shop Superior® products as well as focus on the company’s continuing efforts to evolve and grow the brand. “We are thrilled to be advertising alongside some of the biggest brands during the busiest time of the year. We hope this second Times Square feature will entice shoppers to give the gift of Superior® to their loved ones this holiday season,” says Vice President Tamer Wahab.

Superior® has become one of the industry’s leading bedding, bath linen, and area rug brands by creating a niche for themselves and staying true to their tradition of creating innovative décor, designed for life. This partnership with Macy’s, now more than ever, is helping the Superior® brand in becoming more accessible to consumers. Along with Macy’s, the Superior® brand is now being featured across major retail and online stores including Bloomingdale’s, Amazon, Overstock, Wayfair, Walmart, Groupon, Woot, Fingerhut, Rue La La, Hayneedle, and more.

To shop Superior® at Macy’s, visit macys.com.

Watch how Superior® lit up Times Square on November 12th and again on December 17th.

About Superior®: 
Home City Inc.’s signature brand, Superior® has grown into an affordable home luxury brand that specializes in area rugs, bedding, bath linens, and curtains. All Superior® products are made with top-class materials that have been designed to bring you a consistently exceptional experience.

About Home City Inc.: 
Home City Inc. prides itself on a commitment to tradition to fabrics and textiles. Home City Inc. values the needs of its customers and stands behind the integrity of its products. Headquartered in Edison, NJ, Home City Inc. has grown into a leading wholesale and retail business with offices in the United States as well as in Egypt, China, Turkey, and India. Home City Inc. is an EDI-compliant organization, and our Superior® brand products can be found across major online marketplaces.

For Media Inquiries Contact: 
Katherine Flacco 
kflacco@homecityinc.com 
P: 732-243-9100 ext. 147

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