This is my third rug from this brand... I initially found them looking for inexpensive rugs on Amazon, and the first two were so good for the price (under $35 a 5x7 rug!) I got this one for my bedroom, and it's my favorite yet. It's definitely not wool, but it's soft/plush enough, and the pattern and color are beautiful. The product photo is very accurate. I've only had this rug a few weeks, so time will tell if it falls apart or anything, but it does seem quite sound. No thin areas, unravelling, or other issues as of yet. I didn't notice any smell to it, and it flattened nicely. Don't hesitate if you're on a budget.